You can talk passionately about your work for hours with friends, but the second a prospect asks about your methodology, you realize you can't clearly articulate what you actually do differently...
If you're nodding along, you're not alone—and you're not broken.
The real problem isn't your sales skills, your marketing, or even your expertise. It's "Commodity Positioning."
But here's the good news...
But the moment we talked about positioning? Something shifted. They couldn't explain what made them different. They rambled. They sounded like everyone else.
I threw everything at the problem that the business coaching industry recommended: better marketing strategies, sales training, niche refinement, branding exercises. Some clients saw temporary improvements, but that underlying invisibility? It always crept back.
Then I noticed something that changed everything...
The service providers who were commanding premium rates and attracting ideal clients effortlessly had one thing in common: they all had clear, named frameworks. Not performed expertise—real, systematic methodologies that prospects could understand and value.
That's when the breakthrough hit me: this wasn't about marketing at all. It was about having a Framework That Sells.
I dove deep into methodology development, framework creation, and the psychology of premium positioning. What I discovered was profound: when you have a clear framework, you naturally communicate authority, expertise, and differentiation. When you don't, you unconsciously communicate commodity status—no matter how brilliant your actual work is.
That's when the Frameworks That Sell System was born.
When you have a clear framework, something magical happens. Research from the Journal of Marketing shows that professionals with named methodologies are perceived as 73% more credible than those offering generic services—a difference that translates directly into premium pricing power.
Harvard Business Review confirms what I was seeing: prospects make snap judgments about expertise based on positioning clarity. When your methodology is clear and systematic, you're automatically positioned as THE expert rather than just another option.
The experts in this field all point to the same truth...
Michael Porter's decades of research on competitive advantage consistently shows that differentiation is the foundation of premium positioning. When you have a unique methodology, you're not competing—you're the only option for your specific approach.
Seth Godin's work on positioning proves that being remarkable isn't about being better—it's about being different in a way that matters to your ideal clients.
And Donald Miller's StoryBrand framework illuminates something particularly important for service providers: clarity trumps cleverness. A clear framework beats vague expertise every time.
I'm so confident that Frameworks That Sell will transform your positioning and premium pricing power that I'm offering you a complete 30-day guarantee.
If you don't have a complete framework that positions you as a methodology expert within 30 days, I'll refund every penny.
No questions asked. No hoops to jump through.
That means you can implement the entire Frameworks That Sell System for 30 days, completely risk-free.
Need help? support@frameworksthatsell.com
If you've successfully helped even ONE client transform, you have the foundation. Experience isn't about years—it's about results. This system helps you organise what you already know.
Intuition isn't random—it's pattern recognition. Your framework creates a container for your intuition, making it communicable without mechanising it. You'll still work intuitively within a clear structure.
Clients may have different circumstances, but they go through the same fundamental transformation journey. Your framework captures the 80% that's consistent while allowing 20% customisation.
Frameworks evolve. This gives you Version 1.0 which you'll refine based on results. Having a framework makes evolution easier because you can see exactly what works.
Competitors can see your structure but can't replicate your expertise and delivery. Your framework attracts the right clients; your experience retains them. Plus, you're already competing with people—at least stand out while doing it.
Plan for 3-5 focused hours to complete the workbook and create your framework. You can work through it in one intensive session or spread it across a week.
No. This works for ANY service-based business: consultants, therapists, accountants, designers, trainers, agencies—anyone who transforms clients from Point A to Point Z.
The AI Prompt Library includes 25+ prompts specifically designed to help you troubleshoot, refine, and push through challenges at every stage.
No. This is a workbook-based system. You need a pen/computer to complete exercises. No tech required beyond being able to watch videos and download a PDF.
Yes. If you complete the workbook and honestly feel this didn't help you create a clearer positioning framework, email us within 30 days for a full refund. No questions asked.