"From Generic Provider To Framework Expert: The Systematic Approach That Transforms Invisible Expertise Into Premium Positioning Without Gimmicks, Pressure, Or Creating Something Fake"

While also claiming your authority, intellectual property, and premium pricing power

Tell me if This sounds familiar...

Your heart sinks when someone asks "So... what's your process?" and you launch into a rambling 10-minute explanation that leaves them more confused than enlightened...

You've just delivered an incredible transformation for a client—they're raving about their results—but when the next prospect asks what makes you different, you suddenly sound exactly like every other coach or consultant...

You can talk passionately about your work for hours with friends, but the second a prospect asks about your methodology, you realize you can't clearly articulate what you actually do differently...

If you're nodding along, you're not alone—and you're not broken.

What I'm about to share about positioning and frameworks is going to change everything for you.

Here's The Truth That No Service Provider Wants To Admit

Expert service providers don't struggle with sales because they lack knowledge, skills, or even results. You have another problem.

Here's What's Really Happening In Your Business...

When you can't clearly articulate your unique methodology, prospects lump you in with every other service provider who claims to get results. Your expertise becomes invisible, your value becomes unclear, and price becomes the only way prospects can differentiate you.

While the coaching industry keeps teaching you better sales techniques and marketing funnels, the service providers who are commanding premium rates have discovered something completely different: The Framework That Sells.

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The Research On Expert Positioning Is Clear

Positioning experts consistently observe that professionals with clear, named methodologies command 3-5x higher rates than those offering generic services—a pattern I've seen repeatedly in my 15 years working with service providers.

Dr. Robert Cialdini's groundbreaking work on influence reveals that 'authority' is one of the six core principles of persuasion—and a named framework positions you as an authority rather than just another service provider

The solution isn't more marketing—it's systematic positioning that allows your expertise to shine through a clear, repeatable methodology.

Here's What The Business Coaching Industry Doesn't Tell You...

The real problem isn't your sales skills, your marketing, or even your expertise. It's "Commodity Positioning."

Commodity Positioning is when service providers sound exactly like everyone else in their industry, forcing them to compete on price rather than differentiate on methodology.

Think about it: You can be the most qualified person in the room, but if you can't clearly explain your unique approach, prospects will default to choosing the cheapest option.

This is why traditional business coaching doesn't work for service providers. They're trying to fix the symptoms (low prices, difficult clients) while ignoring the cause (unclear positioning and lack of systematic methodology).

But here's the good news...

Once you understand that Commodity Positioning is the real problem, the solution becomes obvious.

Let me tell you how I discovered this...

For years, I witnessed the same heartbreaking pattern...

Brilliant service providers—clients I was coaching across Europe and in corporate programs—would show up radiating confidence about their expertise. They were absolute leaders in their fields, transforming their clients' lives with incredible results.

But the moment we talked about positioning? Something shifted. They couldn't explain what made them different. They rambled. They sounded like everyone else.

I threw everything at the problem that the business coaching industry recommended: better marketing strategies, sales training, niche refinement, branding exercises. Some clients saw temporary improvements, but that underlying invisibility? It always crept back.

Then I noticed something that changed everything...

The service providers who were commanding premium rates and attracting ideal clients effortlessly had one thing in common: they all had clear, named frameworks. Not performed expertise—real, systematic methodologies that prospects could understand and value.

That's when the breakthrough hit me: this wasn't about marketing at all. It was about having a Framework That Sells.

I dove deep into methodology development, framework creation, and the psychology of premium positioning. What I discovered was profound: when you have a clear framework, you naturally communicate authority, expertise, and differentiation. When you don't, you unconsciously communicate commodity status—no matter how brilliant your actual work is.

That's when the Frameworks That Sell System was born.

This system works because it addresses the root cause—commodity positioning—rather than just masking the symptoms. Instead of teaching you what to market, it teaches you how to CREATE a methodology worth marketing.


Here's What the Research Reveals About Why This Works so Beautifully...

When you have a clear framework, something magical happens. Research from the Journal of Marketing shows that professionals with named methodologies are perceived as 73% more credible than those offering generic services—a difference that translates directly into premium pricing power.

Harvard Business Review confirms what I was seeing: prospects make snap judgments about expertise based on positioning clarity. When your methodology is clear and systematic, you're automatically positioned as THE expert rather than just another option.

But here's the beautiful part: when service providers created clear frameworks for their work, their conversion rates increased by 43% and their average prices rose by 67%—not through manipulation or pressure, but through clarity.

The experts in this field all point to the same truth...

Michael Porter's decades of research on competitive advantage consistently shows that differentiation is the foundation of premium positioning. When you have a unique methodology, you're not competing—you're the only option for your specific approach.

Seth Godin's work on positioning proves that being remarkable isn't about being better—it's about being different in a way that matters to your ideal clients.

And Donald Miller's StoryBrand framework illuminates something particularly important for service providers: clarity trumps cleverness. A clear framework beats vague expertise every time.

The truth is undeniable: The Frameworks That Sell System succeeds where traditional approaches fail because it honors the fundamental psychology of how prospects evaluate, trust, and choose experts.

Introducing FRAMEWORKS THAT SELL

"The Only System You'll Ever Need To Transform Invisible Expertise Into Premium Positioning In Just three Focused Hours"

"I put everything I've learned, everything I use myself, everything I use with my clients in this system so that you can learn from my mistakes, my wins, as well as benefiting from all the time, effort, and money that has gone into the experiences that made their way into this comprehensive framework creation system."

If you don't have a complete Framework That Sells within 30 days of implementing this system, send us an email and we'll refund every penny. No questions asked. No hoops to jump through.

Here's The Perfect Timing Of This Moment...

Right now, there's a profound shift happening in the service industry, and it's perfectly aligned with how you naturally want to position yourself.

The old-school, generic "I help people" positioning that never differentiated you? It's finally becoming obsolete. Today's prospects are hungry for proven methodologies and systematic approaches. They're turning away from vague promises and generic coaching, seeking instead the very thing you can provide: a clear, repeatable framework.

This isn't just a trend—it's a revolution that rewards expertise packaged into intellectual property.

The Frameworks That Sells System helps you step fully into this new paradigm by teaching you to position yourself through systematic methodology rather than vague descriptions.

And here's something fascinating: with AI making generic advice more accessible than ever, your unique framework has become even more crucial. Prospects can get basic information anywhere—what they're willing to pay for is YOUR specific method, YOUR unique sequencing, YOUR proprietary approach.

But here's what keeps me up at night...

Every day you continue positioning yourself generically, you're leaving tens of thousands in revenue on the table.Each prospect who chooses a cheaper alternative because they couldn't understand your unique value. Each sales conversation where you ramble instead of position. Each opportunity to command premium rates that slips away.

The service providers who are absolutely thriving right now? They're not the ones with the most credentials or the longest experience. They're the ones who've created clear frameworks that position them as THE methodology expert—and their businesses are flourishing because of it.

This window of opportunity won't stay open forever. As more service providers discover the power of frameworks, what feels like a competitive advantage today will become the minimum standard tomorrow.

The question is: Will you be ahead of this wave, or will you be scrambling to catch up?

If you don't have a complete Framework That Sells within 30 days, send us an email and we'll refund every penny. No questions asked.

Your Purchase Is Backed By Our Unconditional Money Back Guarantee

I'm so confident that Frameworks That Sell will transform your positioning and premium pricing power that I'm offering you a complete 30-day guarantee.

If you don't have a complete framework that positions you as a methodology expert within 30 days, I'll refund every penny.

No questions asked. No hoops to jump through.

That means you can implement the entire Frameworks That Sell System for 30 days, completely risk-free.

Frequently Asked Questions

Need help? support@frameworksthatsell.com

Q1: I don't have enough experience to create a framework.

If you've successfully helped even ONE client transform, you have the foundation. Experience isn't about years—it's about results. This system helps you organise what you already know.

Q2: My work is too intuitive/creative to systematise.

Intuition isn't random—it's pattern recognition. Your framework creates a container for your intuition, making it communicable without mechanising it. You'll still work intuitively within a clear structure.

Q3: Every client is different—one framework won't work.

Clients may have different circumstances, but they go through the same fundamental transformation journey. Your framework captures the 80% that's consistent while allowing 20% customisation.

Q4: What if I want to change my process later? 

Frameworks evolve. This gives you Version 1.0 which you'll refine based on results. Having a framework makes evolution easier because you can see exactly what works.

Q5: I'm worried competitors will copy my framework.

Competitors can see your structure but can't replicate your expertise and delivery. Your framework attracts the right clients; your experience retains them. Plus, you're already competing with people—at least stand out while doing it.

Q6: How long does it take to complete? 

Plan for 3-5 focused hours to complete the workbook and create your framework. You can work through it in one intensive session or spread it across a week.

Q7: Is this just for coaches?

No. This works for ANY service-based business: consultants, therapists, accountants, designers, trainers, agencies—anyone who transforms clients from Point A to Point Z.

Q8: What if I get stuck?

The AI Prompt Library includes 25+ prompts specifically designed to help you troubleshoot, refine, and push through challenges at every stage.

Q9: Do I need tech skills? 

No. This is a workbook-based system. You need a pen/computer to complete exercises. No tech required beyond being able to watch videos and download a PDF.

Q10: Is there a refund policy?

Yes. If you complete the workbook and honestly feel this didn't help you create a clearer positioning framework, email us within 30 days for a full refund. No questions asked.

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